Choice Hotels International, the global hotel group behind the Comfort, Quality, Clarion and Sleep Inn brands and one of the largest and most successful lodging franchisors in the world, announced the opening of the Quality Hotel Birmingham Airport / NEC.

Previously an independently run hotel, the property has 51 en-suite bedrooms and is located in the quiet Birmingham suburb of Acocks Green, a short distance from Birmingham International Airport, Birmingham NEC, as well as the  City Centre. With easy access to the A45 and M45 it also provides business and leisure travellers with a perfect base to conduct business in the Midlands and explore the many nearby tourist attractions.

The hotel is also a showcase for Choice’s newly-enhanced brand standards that include upgraded bedding including duvets, free high-speed Internet access or Wifi and a consistent breakfast offering. Choice Hotels Europe has enhanced its brand standards to offer a more consistent, up-market experience for its guests across all its franchised hotels.

Duncan Berry, Chief Executive Officer, Choice Hotels Europe, commented, “We are delighted to open this new hotel in the UK. We are rolling out enhanced brand standards to ensure we offer even better service and facilities to both leisure and business travellers.”
 
Choice Hotels Europe’s portfolio of franchised hotels offers business and leisure travellers a full spectrum from premium economy to luxury hotels. Choice Hotels Europe franchises nearly 500 hotels across Europe alone.

Other Choice-branded hotels to open recently in the UK include the Quality Hotel Maitrise Maida Vale, London, the Quality Hotel Reading and the Quality Hotel Crewe Arms.

The Quality Hotel Birmingham Airport / NEC is the third Choice-branded hotel to open in Birmingham. The Comfort Hotel Birmingham, based in the heart of the city, has been welcoming guests since 1998  and the Quality Hotel Birmingham opened in 1994.