Great Hotels Organisation, the London-based sales and marketing alliance has announced the launch of a brand new MICE promotion aimed at the agency and corporate meetings, events and incentives markets.

Following the success of last year’s promotion, this new offer sees GHO giving buyers more choice in order to plan a successful event. The promotion, “Your Event, Your Choice”, meets the demands of MICE buyers by offering a package of extras and benefits across GHO’s entire collection of meeting and incentive hotels. The promotion will not only meet buyer's needs, but will also allow GHO’s individual member hotels to become more competitive against the larger brands.

Richard Barnes, chief operating officer at GHO comments, “The past year has been a challenging time for buyers and suppliers and although 2010 may start to show some signs of recovery in the MICE market, our research shows that buyers are still demanding value for money, added value and flexibility. Our new promotion offers just that as well as a choice of extras and rewards only available when booking an event through us. We’re ensuring that our offerings deliver exactly what the buyers want, whilst offering great value for money and a 24-hour guaranteed RFP response time.”