Dolce will target business extenders and families through its new leisure pack and dedicated website www.dolce.com/leisurepack, an innovative yet disruptive in-hotel guerrilla marketing campaign including lipstick style reminder messages on bathroom mirrors and post-it messages on bed headboards, auto suggestive messages placed in the meeting rooms, and a questionnaire to identify client needs and expectations.

Xavier Louyot, PR and Marketing Director at Dolce Hotels & Resorts comments: “Promoting Dolce as a leisure destination has been a natural progression for our business. Dolce Hotels & Resorts’ superb qualities include recreational facilities, stunning golf courses designed by golfing greats, state of the art spas and outstanding fine dining, complimentary parking and free wi-fi. Our properties always nestled in the middle of green environments whether forests, parks or vineyards, fit ideally with a leisure audience and we are excited to be promoting this during 2010”.

Xavier adds: “The number of our business guests returning after a successful meeting or conference is vast. By introducing Dolce’s leisure hospitality to these guests at preferential conditions and with a humoristic and inspiring touch, we hope to show our flexibility for both business and leisure.”

Dolce Hotels & Resorts’ 6 destinations in Europe include Chantilly/Paris and Provence in France, La Hulpe/Brussels in Belgium, Sitges/Barcelona in Spain, Bad Nauheim/Frankfurt and Unterschleissheim/Munich (opening April 2010) in Germany.