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Conference Agenda
Friday, March 12, 2010
DAY 1 – 17TH JUNE
DAY 2 – 18TH JUNE
| OPENING KEYNOTE SESSION | |||
| The big guns - essential strategic advice from the powerhouses of travel: paving the way for a new era of growth | |||
| COFFEE BREAK | |||
| KEYNOTE DEBATE | |||
| The entrepreneurs – inspiration and innovation from the brightest minds in travel | |||
| LUNCH BREAK | |||
| Best Practice Distribution and Channel Management: Sell more for the highest price at the lowest cost | Ancillary Revenue Essentials – formulating the right ancillary strategy for your travel business | Social Media: Customer Engagement and Brand Recognition | Balancing how the online travel customer wants to pay, with running a profitable travel business |
| COFFEE BREAK | |||
| Next Generation Revenue and Distribution Technologies – what does the future look like and how should you prepare? | Tailor-made offers – selling the right ancillary products to the right customers, in the right place at the right time | Social Media: Discover The Latest Trends for Measurement and Response | Case study – Lessons learnt from the Globespan/ e-Clear administration |
| How the legislators could react to current payment strategies used by travel companies such as Ryanair | |||
| END OF CONFERENCE DAY 1 | |||
DAY 2 – 18TH JUNE
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|
The evolution of search – best practice SEO strategies in travel | Case studies - travel industry initiatives in mobile that are making money | |
| COFFEE BREAK | |||
| KEYNOTE DEBATE | |||
| Customer tech and trends - How will your customer interact with you through and beyond 2010 | |||
| LUNCH BREAK | |||
| Total revenue management in practice - Linking top line RM/pricing strategies to bottom-line profits | Ancillary Revenue 2.0 – promoting non-core product offerings across multiple customer touchpoints | Real-time web and geo-location: what does this mean for destination marketing? | Predict the mobile time line – invest in the right goals at the right time |
| Reputation Management: Use Travel Reviews to Boost Sales and CRM | |||
| COFFEE BREAK | |||
| Pricing Strategies – dynamic pricing, discounts, promotions and parity | Up-selling and cross-selling – understanding their relative effects on revenue generation, customer satisfaction and brand integrity
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Online versus Offline Advertising: Minimising Risk and Maximising ROI | How to build the perfect travel app |
| Globalisation in Marketing: How to make your overall marketing program globally viable | |||
| END OF CONFERENCE | |||
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