Utell Hotels & Resorts is celebrating 80 years of innovation for customers in 2010. This unprecedented anniversary is marked in the first  two months of 2010 by the addition of several distinguished international hotels to the Utell portfolio, which portend another 80 years of leadership success to be enjoyed by Utell’s customers.
 
Founded in 1930, Utell provides a comprehensive range of powerful, sales, marketing and distribution solutions for hotels worldwide. Chosen by more than 9,000 independent hotels and groups in over 130 countries, its portfolio includes luxury, boutique, value, business and resort properties for both business and leisure travelers. Recent additions to the portfolio have included Israel’s first luxury hotel, the Dan Tel Aviv; Dublin’s contemporary-styled Morgan Hotel; the five-star Evergreen Laurel Taipei; Venice’s historic Giorgione Hotel; the picturesque Amber Tinapa in Nigeria; the new H10 London Waterloo; and the Thompson’s Sax Hotel in Chicago.
 
New signings have also extended to properties and groups switching to Utell from other representation companies to take advantage of Utell’s aggressive international sales presence and unrivaled marketing support programs.
 
“Utell has been selling and marketing hotels for longer than most in our industry have been alive,” said Ric Leutwyler, president of Utell Hotels & Resorts. “There are several lessons you learn in that time, and we’ve learned them all – from the importance of market-leading distribution and technology in marketing hotels, to the value of preferred business relationships with the organizations working with you to sell your hotels. As we embark on the next 80 years for Utell, it’s exciting to welcome new properties that will benefit from our extensive hotel representation experience, expertise and industry leadership.”
 
Utell members benefit from established and influential relationships with travel agents globally, valuable preferred agreements with major TMCs (travel management companies), online travel distributors, corporations and consortia groups, plus a comprehensive range of powerful business intelligence and Web services products. Each also leverages Pegasus Solutions’ market-leading reservations and booking technology services. Additionally, the exclusive Utell Planner empowers member hoteliers to identify, budget for and coordinate sales and marketing, including a searchable list of available opportunities, a corporate bid area allowing hotels to target specific corporations, and a corporate update area to track RFPs.