The 10th Global Travel & Tourism Summit will take place in Beijing, China on 25-27 May 2010 under the theme 'World's Leading Industry - Reaching New Frontiers'.

The Summit is the world's highest-level gathering of Travel & Tourism industry Chairs, Chief Executives and senior government officials, working together to unlock our industry's significant potential for sustainable development and economic growth across the globe. The Summit will be hosted by the China National Tourism Administration and the People's Government of Beijing Municipality, and supported by the Beijing Tourism Administration and the Beijing Tourism Group.

The Summit is professionally moderated by the world's leading news anchors and experts and is set in 'The Round' – a format that is unique and highly interactive, and which encourages audience participation in debates and maximises open dialogue and spontaneity.