• Big bucks won’t get you the results they used
• ... which means that the game has opened up to the small guys, once and for all

In this video, Professor Michael Hulme, talks about the “massification” of marketing and how broadcasting has been the dominant method of marketing communications for quite some time. Until now.

“Today it's going to be about talking to the individual. Having a relationship with the individual. And it has to look like it's an individual relationship. Not just something that's mass, that's been tailored for them.”

Since the growth of social media, many marketers have struggled to quantify just what an impact individualised communications have had on their business. And more importantly than that, business people have struggled to find exactly where their customers are talking and engaging. With the advances of new data research and social media monitoring, that’s all about to change. Find out how why.

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