Voyage Prive, a new type of online travel club, launched in the UK offering its members exclusive discounts of up to 70 per cent on a range of luxury holidays through ‘flash sales’. Free to join, it offers a selection of handpicked holidays each week ranging from boutique city breaks to beach holidays, quality villa holidays to cruises. A flash sale simply offers a significant discount for a short period of time, in this case five days.

UK managing director John Bevan explains: “Voyage Prive caters for a growing number of people who want inspiration and great value when they are booking holidays. We know that most people visit numerous websites and spend hours online researching where to go. We cut through the clutter with our handpicked selection of luxury holidays. Our online travel club is the first to offer the flash sale model in the UK travel sector and represents an exciting new way of purchasing a holiday.”

The Voyage Prive team negotiates exclusive deals on a daily basis with carefully selected tour operators and 4/5* hotels. Every week, members are emailed a selection of exclusive offers with discounts of up to 70 per cent. Each offer is sold via a flash sale, which is open for five days
only. So when an offer is gone, it’s gone! Members can view the inspirational electronic preview brochure detailing every aspect of the holiday experience on offer. Once they have found their ideal holiday, they can book online at voyageprive.com. Every Voyage Prive holiday offers a range of dates up to nine months in advance, giving plenty of choice to members who like to plan ahead.

Membership of Voyage Prive is free. Members can invite like-minded friends to join and enjoy the amazing holidays on offer each week. Greg Olszowski, head of marketing, explains: “Most people join Voyage Prive through referrals from friends, and so the membership group tends to be of the same mindset. The typical Voyage Prive member is aged between 30-60 years and a regular traveller who is comfortable about buying online. The average spend is £850 per booking.”