The Singapore Experience Awards is back for its second year with the call for nominations commencing 1 June 2010. There are 31 awards this year, including three new awards under the Experience category: Best Education Experience, Best Enrichment Experience and Best Healthcare Experience. The inclusion of these new categories is consistent with STB’s efforts to position the Singapore Experience Awards as the single platform to recognise the best experience providers within the tourism sector, including those in the education and healthcare industries.

The Singapore Experience Awards span six categories: Events, Experience, Marketing and Media, Customer Service, Special Recognition and Outstanding Contribution. Nominations for all awards should reflect how individuals and organisations have developed an all-encompassing experience for their customers, which goes beyond product offerings to quality service delivery such as providing the necessary touch points and enabling a seamless and pleasant experience.

This prestigious annual event by the Singapore Tourism Board (STB), recognises individuals and organisations for their outstanding contribution towards enhancing Singapore’s competitiveness as a tourist destination. Its award categories encompass a wide cross-section of the tourism sector including Hospitality, Retail, Dining, Entertainment, Attractions, Business Travel and MICE, Education and Healthcare. This gala event is scheduled for the last quarter of the year.