The four winners of the World Travel & Tourism Council’s 2010 Tourism for Tomorrow Awards were announced during the 10th Global Travel & Tourism Summit at the National Centre for the Performing Arts in Beijing, China. Of the 12 finalists, Emirates Hotels & Resorts, Whale Watch Kaikoura, Accor and Botswana Tourism Board, were crowned the winners for their successful work in advancing sustainable tourism best practices in different parts of the world.

The Awards are organised in association with two Strategic Partners: Travelport and The Travel Corporation’s Conservation Foundation. Other sponsors/supporters include: 4hoteliers, BEST Education Network, Breaking Travel News, Budget Travel, CNBC, e-TurboNews, fvw, Friends of Nature, Gap Adventures, the International Tourism Partnership/Green Hotelier, Mercado e Eventos, National Geographic Channel/Sky News, National Geographic Traveler, Planeterra, Newsweek International, the Rainforest Alliance, Reed Travel Exhibitions, Saffron Media, South China Morning Post, Simon & Baker Travel Review, Sohu.com, Sustainable Travel International, The Economic Times of India, Tony Charters & Associates, Travel & Adventure Show, Travel Daily China, Travel Daily News, Travelmole, Travel Weekly US, Travesias, TTG Asia, TW Group, TTN Middle East, USA Today, World Heritage Alliance.

- Destination Stewardship Award
Botswana Tourism Board
- Conservation Award
Emirates Hotels & Resorts, UAE
- Community Benefit Award
Whale Watch Kaikoura Ltd, New Zealand
- Global Tourism Business Award
Accor, France & Global.