On Friday 11th June 2010, European Cities Marketing launched the first iPhone application to serve as a mobile tool for discovering 33 cities spread over 19 different European countries. The tool has been developed by the European City Card group in which 33 cities work together to develop city cards for visitors. After the launch of the website europeancitycards.com in 2008, the group came together once again to produce the innovative tool, the “City card app”.

“The City card application created by the ECM City Card project is a perfect example of how important it is for tourism to stay in line with the latest developments in modern technologies. City cards target active people who embrace technological innovations and if we wish to provide quality tourism services, we cannot only react to these influences but we must stay proactive,” says Dieter Hardt-Stremayr, ECM President and Managing Director of Graz Tourist Office.

Citycards
A city card is a card that offers free or reduced-price entrance to museums and attractions in a city in combination with public transport and other advantages for visitors. In recent years city cards have become more and more popular with visitors because of the value they bring to a city trip. Usually a city card comes with a map or a brochure that contains information on all the sights  of the city and on everything it has to offer. With the iPhone application the visitor has a mobile tool to explore the city. The application is available for free at the iPhone store http://itunes.apple.com/us/app/city-cards/id374488671?mt=8&uo=6 and at the website europeancitycards.com.

33 Cities in One
The cities that the iPhone app allows you to discover and which offer a  city card are:-  Amsterdam, Barcelona, Bruges, Brussels, Copenhagen, Cordoba, Dijon, Dubrovnik, Dublin, Gijon, Goteborg, Innsbruck, Krakow, Lisbon, London, Lyon, Nice, Nurnberg, Olomouc, Oslo, Prague, Reykjavik, San Sebastian, Split, Stockholm, Tallinn, Tarragona, Turku, Turin, Valencia, Vicenza, Zagreb and Zaragoza.