Canada’s iconic tourism destination Banff National Park has been visited by leisure travelers from around the world for more than a century. Today we celebrate the announcement that Canada can now receive leisure travelers from China. 

The process of Approved Destination Status, a travel agreement between China and Canada, began in December 2009. With ADS, Chinese nationals are now permitted to travel to Canada for leisure purposes in addition to business, study, or to visit friends and relatives. Effective immediately, travel to Canada has become easier and Chinese travel agents can begin promoting and organizing group tours to Canada.

“Banff Lake Louise Tourism has been preparing for the emergence of the Chinese travel market for several years and even more so as ADS discussions advanced last December” says Julie Canning, president and CEO of Banff Lake Louise Tourism. “Today’s announcement officially opens the doors of Canada to leisure travelers and Banff National Park is ready to welcome Chinese visitors.”

Banff Lake Louise Tourism and its members have been actively engaged in laying groundwork for this market by conducting educational China workshops, attending in-market events and developing key relationships with Chinese travel trade and Chinese tour operators. Furthermore, in partnership with Dragon Trail Social Media & Digital Marketing Services, Banff Lake Louise Tourism launched a Chinese consumer website http://china.banfflakelouise.com. This is part of an innovative and comprehensive e-strategy program in China to engage consumers by leveraging digital campaigns, influencer marketing, and social media to increase brand awareness.

Banff Lake Louise offers all of the comforts and amenities expected by the international traveler from Castles in the Rockies to Lakeside Chateaus while surrounded by pristine National Park. We are ready to extend a warm welcome to those who wish to travel to our unique destination as Banff National Park celebrates its 125th anniversary.