CIBTM - China’s leading exhibition for the Meetings, Incentives and Events Industry – is putting education at the core of the event in response to feedback from exhibitors, Hosted Buyers and trade visitors, thirsty for knowledge of the sector and international business practices.

Jeffrey Xu, CIBTM’s exhibition manager says: “China has never seen such a comprehensive and varied meetings industry education programme.  Anyone within the industry who has a desire to increase their knowledge and to build and develop their businesses should be at CIBTM. Attending the sessions alone will justify return on investment and time out of the office."

CIBTM, supported by China National Tourism Administration and Beijing Municipal Government, is one of the major driving forces behind the growth of the meetings industry throughout China. It is set to help China fully realise its potential to attract large-scale international corporate and association events.

With a raft of international and regional speakers, the programme, with the support of industry associations such as MPI, Site, ICA and MCI, has been divided into three distinct days. Tuesday 31 August will focus on association buyers and general industry trends, including the unique findings of the CIBTM industry research and Day Two on corporate buyers focusing on Return on Investment and procurement.

The programme provides delegates with the latest in industry trends and developments, planning sustainable events and implementing best practices.

Sessions taking place at CIBTM over the three days include (as of 12th July 2010):
- Making the most of your association meeting
- Maximising revenue sources and leveraging content
- Social media and associations
- Membership certifications
- Criteria for running successful meetings
- CIBTM industry trends report
- Trends in the global world of incentives
- Implementing sustainability for your meetings
- Quality control at meetings and venues and hotels
- Corporate meeting planning
- The value of meetings
- MICE China
How to get the perfect venue using effective RFP processes
How to do destination marketing for meeting groups
- Corporate community engagement through travel

The programme features guest speakers from Site, ICCA, AIPC, MPI, MCI, WildChina, MICE China, University of Westminster, Gary Grimmer Associates and The Right Solution.

Erica Keogan, Associations and Education Manager, RTE Meetings and Incentives Events adds: “Our reputation for creating bespoke education sessions for all our international events is unrivalled.  This year’s extensive CIBTM programme will provide those within the meetings industry in China with the knowledge and tools to further their corporate and personal development. It really is an event not to be missed.”