Serenity Resort & Residences Phuket announced the appointment of Urs Aebi as General Manager. Born in Switzerland, Urs graduated from the Hotel Management School Lausanne (EHL) in 1992 and soon after moved to Asia to take up his first assignment with Amari Hotels and Resorts in Bangkok.

Executive positions with Sofitel Centara Hua Hin and Cape Panwa Hotel in Phuket followed before he joined The Racha - an all villa resort near Phuket - in the capacity of General Manager. Urs opened The Racha in the third quarter of 2004 and quickly established it as one of the premier resorts in South East Asia. A member of Small Luxury Hotels of the World (SLH), the Racha was named as one of the “Hottest New Resorts” in 2004 by the Conde Nast Traveller magazine.

In 2007, Urs became General Manager of the new Alila Cha-Am in Thailand, a very innovative luxury resort and member of Design Hotels, which was recognized by Conde Nast as one of the “Best New Hotels of the World” in 2008.

Immediately prior to joining Serenity Resort & Residences Urs was Director of Operations and Development for Akaryn Hospitality Management Services based in Bangkok, where he oversaw the operations of the two award winning Aleenta Resorts in Thailand and pre-opening services for a new ultra luxury resort near Sihanoukville in Cambodia.

Urs is married to Sasithorn and has two children. During his free time he enjoys a round of golf and spending time with his family in Phuket.

When asked about his new appointment Urs remarked: "I am tremendously excited to have the opportunity to contribute to the success of this outstanding and unique property. Serenity Resort & Residences has raised the bar for luxury Resorts in Phuket and offers a truly exceptional guest experience".