World Travel Market is expanding its technology seminar program for 2010 with the introduction of a presentation theatre on the exhibition floor within the technology and online travel section.

It’s the first time a conference venue has been positioned on the World Travel Market (WTM) exhibition floor in the event’s 31-year history.

The new Technology and Online Travel Theatre at WTM is an exclusive platform for exhibitors to promote their products and services in 45-minute slots to technology and online travel buyers (member of WTM’s Meridian Club), other exhibitors, and visitors.

Leading social media site, TripAdvisor, and travel industry website design and development company, ZOLV, are two technology companies also signed up to the Technology and Online Travel Theatre.

The 80-seat theatre is part of a much-expanded technology and online travel conference and events program, which also includes presentations from British Airways, lastminute.com, Tui Travel, Google, Yahoo!, and WAYN on a range of topics including social media and mobile.

World Travel Market Exhibition director Simon Press said: “The new Technology and Online Travel Theatre is a great initiative to help exhibitors communicate the benefits of their products and services to the global travel and tourism industry.

“World Travel Market is a leader in innovation in the exhibition industry, and I’m delighted to be launching such an innovation to the travel and tourism industry in 2010.”