The major new project is a collaboration between the SECC and Glasgow City Marketing Bureau, offering an entrepreneurial approach to sharing the risk with those holding large scale events. “The Glasgow Model” has been developed in consultation with world leading professional conference organisers and is a pioneering business model that benefits both the destination and the client.

Ben Goedegebuure, Director of Sales, SECC comments; “The initiative is a direct response to concerns raised by clients worried about delegate numbers in this economic climate. We wanted to offer a way to reduce the risk to our client whilst sending a confident message from the destination that we can deliver on delegates.

“As a destination we`re set up to help organisers boost attendance using the resources and connections we have throughout the city. The Glasgow Model is an extension of a unique collaborative approach that has already put Glasgow on the map as a world class events destination.”

GCMB Chief Executive Scott Taylor added: “The Glasgow Model is a unique commitment to a jointly shared business strategy with the conference organiser. We explicitly understand the importance of reputation and brand, and have a clear responsibility to deliver success through creating equity and profit for the association.

“This Glasgow combination offers a highly-differentiated business model that is incomparable to other cities` schemes. Together we unlock an easy-to-buy solution with support when you need it and a 360-degree marketing package that quickly builds delegate attendance. We are delighted that it is the first in the market place and believe that it will set the pace of change in the industry."