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New card offers generous benefits
Hyatt and Chase launch first-ever Hyatt-branded credit card
Wednesday, September 08, 2010
Hyatt Hotels Corporation and Chase Card Services, a division of JPMorgan Chase & Co. announced the launch of the first Hyatt Card, a simple and rewarding Visa credit card. The introduction of this co-branded credit card, through Hyatt subsidiary HyCard, Inc. and Chase Card Services, demonstrates the companies' commitment to provide Hyatt guests with even more of the benefits and simple luxury they have come to expect.

After the first use of the credit card, members will receive, courtesy of Chase and Hyatt, two nights at any Hyatt anywhere in the world which are redeemable within one year. This benefit makes the Hyatt Card unique among hotel reward cards, which typically require the translation of award points into stays and have limitations on the properties where the points can be redeemed.

Hyatt and Chase spent almost a full year having direct and ongoing conversations with Hyatt guests who provided continuous feedback and input throughout the product development process. This candid feedback helped solidify a product that provides simple, yet generous, benefits and rewards, enhancing the cardmember experience and extending the delivery of the world's most generous welcome to Hyatt's loyal guests.

"The Hyatt Card and its rewarding benefits serve as a great addition to the world's most generous welcome from Hyatt," said John Wallis, global head of marketing and brand strategy, Hyatt Hotels Corporation. "To further Hyatt's mission of providing authentic hospitality, we have made significant enhancements and adjustments to our Hyatt Gold Passport loyalty program over the past two years to make it best-in-class. The Hyatt Card is another logical step in deepening relationships with our guests and welcoming new travelers into the fold."

"Our objective, when working with Hyatt on this card, was to create a product that resonated with the Hyatt guest and provided a differentiated offering that aligned with Hyatt's brand," said Val Greer, general manager, Chase Card Services. "Having the ability to simply and easily redeem rewards with no blackout dates or limits on available standard rooms, and no resort or internet fees, the card offers unparalleled opportunities to enjoy Hyatt properties worldwide."

Vicky Karantzavelou - Wednesday, September 08, 2010
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