• Find out how successful brand Innocent, continues to improve efficiency.
• Dan Germain, Innocent co-founder explains what goal setting has meant for the business.

Innocent Drinks, one of the biggest juice and smoothie providers in the UK, has grown rapidly in the past 5 years. They have been very successful in building a strong brand with a great culture. And having “the rule of five” has been one of the key methods in gaining such success.

At the start of every year, the staff at Innocent - all 250 - meet and decide what the top 5 objectives for that year will be. And from that point forward, every member of staff keeps those goals in mind when doing tasks every day.

The rule of five has allowed the business to continue to grow in the right direction and ensure staff are focussed all the time.

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