Brighter Group, which specializes in the business travel sector, will lead a global PR campaign for ACTE through its International Tourism Communications Network (ITCN), utilizing local PR travel specialists in European, North American, Middle East and Asian markets.

Brighter Group CEO, Debbie Flynn, will lead the account reporting into Ron DiLeo, ACTE Executive Director. Flynn will be supported by one of the most experienced business travel PR specialist teams in the market, who will draw on their experience of managing PR campaigns for business travel associations (The Guild of Travel Management Companies), business travel events (the Business Travel Show, and Business Travel Market), travel management Companies (including ATP and Carlson Wagonlit Travel amongst others) and airlines, hotel groups and car hire.

The new global PR campaign will focus on building the profile of the association and positioning it as the definitive organization in training, educating and mentoring business travel executives across the globe. In particular, Brighter Group will be deploying social media, digital, and off line strategies to raise the profile of ACTE and engage with key target audiences.

Commenting on the appointment, Ron DiLeo, Executive Director, ACTE said: “ACTE is the market’s leading association in educating and mentoring travel executives. We want to raise our profile globally and spread the word about our proposition – and we have appointed the best PR agency in the business travel sector in Brighter Group. We are keen to engage through traditional PR platforms and the new fields of digital and social media, Brighter Group will ensure we engage the target audience in a powerful and effective way."