Not only is this revolutionary take on the concierge concept a UK first, but Premier Inn is also becoming the first budget hotel chain to offer a concierge style service to its guests.

To access Premier Inn's weekend Twitter concierge service, guests must tweet@PremierInn concierge and simply ask for recommendations on anything from local activities for the kids, karaoke bars in the area, directions to the local theatre or even where to find an emergency dentist.

The weekend Twitter concierge service will initially run as a trial for one month on Friday evenings in October with a view to extending it if it is proved of value to guests.

Steve Conway, who is leading innovation at Premier Inn, said: "We aim to offer our guests great service and outstanding value. We're very proud to be the first budget hotel brand in the UK to offer guests this unique Twitter concierge service to help them make the most out of their weekend away."

Ex-air hostess Danielle Lineker has a background in providing quality customer service and will therefore acted as Premier Inn's first virtual concierge on launch day (1st October). Danielle will offer personal recommendations to guests ranging from family activities, to romantic tips for couples or suggestions for making the most of a girly weekend away.

Premier Inn has over 580 hotels nationwide.

Terms and Conditions:

• The Twitter concierge service will run as a one month trial on Friday's only (9am-9pm) from 1 October to 31st October 2010
• Guests must mention #PIconcierge when tweeting to ensure a response
• All #PIconcierge will be responded to by an appointed Premier Inn concierge
• Responses will come from the @PremierInn Twitter account
• Premier Inn cannot be held responsible for providing any incorrect information to guests that choose to use the Twitter concierge service
• Premier Inn is not endorsing any of the products, places or services which are mentioned through the Twitter concierge service