Visitors to this year’s ITB Asia can download a free guide to the show on their mobile phones. After the big success at last year’s ITB Asia, the ITB Asia Mobile Guide again offers the entire show at one’s fingertips, including a list of exhibitors, a floor plan and information on press conferences and sightseeing in Singapore. The ITB Asia Mobile Guide, provided by GIATA & TOURIAS, will make it easy for ITB Asia visitors to find their way around the Suntec Singapore International Convention and Exhibition Centre. The ITB Asia Mobile Guide also contains the programme of WIT-Web In Travel 2010, the Associations Day programme as well as a list of ITB Asia events, presentations and receptions.

This year, every exhibitor entry will have a direct link to the Virtual Market Place. So detailed information about every exhibitor is always at your fingertips.

At the end of each show day, the ITB Asia Mobile Guide can be used to find the best way around town offering ideas on where to enjoy Singapore’s nightlife. Restaurants and bars can be accessed along with tourist information, plus details about key attractions in the city. This clever system can be easily downloaded onto many commonly available mobile phones at www.itb-asia.com/mobile.

The ITB Asia Mobile Guide will also be available as an internet based version to display additional features such as detailed hall plans, shortly before the show commences on 20 October 2010 at www.itb-asia.mobi.

The technology is based on a system used by TOURIAS tips&deals, a travel guide for mobile phones. The system was developed by the Germany-based provider of tourism services Campagnon Media, and GIATA, a leading content provider for the tourism sector.