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A dramatic surge in searches for flights to London reveals Skyscanner
American flying high over excitement around royal wedding
Thursday, December 09, 2010
Prince William and Kate Middleton have not left the headlines since the recent announcement that Will be married.

“Americans are fascinated by royal blood, and the entertaining dramatic stories that accompany them. Everyone still has etched in their mind the moment that Princess Diana took that same walk that Kate Middleton is now poised to experience.” The media frenzy surrounding the dress, the guest list and the price tag has inspired the world to descend on London for the big day, according to Skyscanner. The leading flights-comparison site is reporting a dramatic surge in searches for flights to London.

In the US, support and interest in the royal family has not seemed to wane, with an increase of 650% in flight searches from the US to London. So why have American’s always found British monarchy alluring? Is it the mythology of olde-worlde Great Britain, or is it the modern-twist on the classic, Cinderella story? Whatever the reason, as the only long haul destination to fall in the top ten increases, Americans definitely win the award for “most committed to the cause”.

Natalie Rotman, a fashion and pop culture expert with The Associated Press, commented, "Americans are fascinated by royal blood, and the entertaining dramatic stories that accompany them. Everyone still has etched in their mind the moment that Princess Diana took that same walk that Kate Middleton is now poised to experience."

Despite the US’s apparent enthusiasm for all-things “royal”, the nation most excited about the royal wedding is actually The Dutch. Skyscanner has seen a booming 708% increase in London searches from The Netherlands after the wedding date was announced. Queen’s Day is a yearly event celebrated with gusto by the Dutch and William and Kate are clearly inspiring the same sense of jubilation in our Dutch companions. Germany’s close familial ties to the British royal family could account for its substantial 295% increase, making it the third-highest riser.

Scot Carlson of Skyscanner commented, “Living in the UK, I still feel the excitement of Britain’s unique history and legacy every time I visit one of London’s historical icons. Americans loved Princess Di, and many still feel a strong affinity for the monarchy as a living-testament to Britain’s unique history. I am not surprised in the obvious interest from Americans and look forward to the royal celebrations.”

Vicky Karantzavelou - Thursday, December 09, 2010
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