As a center for research and business, Abu Dhabi, the capital of the United Arab Emirates, has steadily been garnering global attention and attracting high profile business events. Moreover, with its brimming economy, this destination is the gateway to the Middle East and other neighboring emerging markets. Multicultural and cosmopolitan, it is also home to satellite campuses of world famous universities, including INSEAD and New York University.

MCIntl, a full service Global Destination Marketing Firm based in New York City, specializes in marketing international destinations, venues, and organizations to the leisure and business travel market segments in North America. Michel Couturier, MCIntl President, noted, "We have long looked to the Middle East with a sense of excitement. In recent years the region has come to the forefront of the global destinations business, with a number of landmark developments. None of these projects has excited us more than the development of the Abu Dhabi National Exhibition Centre; we are delighted to have entered into agreement with the Gulf's largest venue of its kind and we look forward spreading the word about ADNEC and Abu Dhabi to the United States and Canadian market."