i Tour Seoul 2.0 automatically identifies the user's current location and provides detailed information on the most highly recommended and popular attractions, shops, hotels, restaurants, and recreational areas nearby. All tourist information provided is within a 3km radius of each recommended area in Seoul. The application also comes with the handy i Tour Seoul Map that lets users conduct searches on any location in Seoul and find the best public transportation route to reach a destination. And if that isn't enough, i Tour Seoul 2.0 also provides users with useful contact information for tourist information centers and emergency numbers, as well as convenient information such as the locations of banks and currency exchange booths. Unlike the application's predecessor, i Tour Seoul 1.0, the newest version provides up-to-date information with additional download content that is already built into the application, minimizing communication costs. (A network connection is not required to access most of the content, but an external connection service is required to access special features like maps and driving directions.) The application will be developed for Japanese and Chinese language versions in the near future, as well as for use in other smartphones like the Android phones and the Windows Mobile phones.

iPhones with the i Tour Seoul application already installed are available for rent in several places throughout Seoul. It can be rented with a credit card or a 600,000 won (approx. $600) cash deposit. Using the i Tour Seoul application is free, but calls made on the rental iPhone will be charged separately (within Korea: 100 won/10 seconds). Using other applications or the website may incur additional charges.

Rental locations can be found at Incheon International Airport (located between Gates 6 and 7, and Gates 10 and 11), Gimpo International Airport (located at Gate 1) and at City Air Terminal's SHOW Global Roaming Center. They can also be found at the business centers located within the Seoul Lotte Hotel in Myeongdong and the Millenium Seoul Hilton Hotel in Namsan.