“We’re always listening to what our guests say and our research shows that they like staying in boutique hotels for the personal attention and they appreciate having beach items available when visiting Hawaii,” said Elizabeth Churchill, Aqua’s VP Sales & Marketing. “After all, does anyone have room to pack a couple of bulky beach towels or sand chairs in their ‘one’ allotted suitcase when space is needed for more important things?”

As a popular sun, sand and surf destination, Aqua’s creative team designed a bold new look for the guest amenities. The artsy-design suggests a stylish, tropical beach destination and the selection of colors perfectly emphasizes warmth and ‘aqua’.

Aqua’s new “beach boutique” amenity items will be rolling out throughout 2011. The first item for guests to enjoy at the beach is the plush, custom beach towel, followed by the sand chair and more.

“It’s very important to us that our guests are happy and comfortable when staying with Aqua,” added Churchill. “We monitor trends and regularly reach out to our customers seeking advice on how we can improve our product. Our new 'beach boutique' amenities are a prime example of how we implement guest suggestions.”

Aqua Boutique hotels offer beach amenities, stylish rooms and extreme value. Aqua’s Resort hotels offer lifestyle services and amenities without the luxury price tag. Lite hotels are the best bet for travelers’ budgets.