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New program rewards members with access to special benefits and privileges
hotels.com launches FIVESTAR, a new exclusive status program
Friday, February 18, 2011
hotels.com announced the launch of its exclusive FIVESTAR status program, designed to provide hotels.com loyal customers with the best level of service and special benefits. The FIVESTAR program is complimentary and members are selected based on their booking activity with hotels.com to receive exclusive access to dedicated customer service agents via a members-only phone number and email. FIVESTAR members also get early access to exclusive deals and promotions and a hassle-free travel guarantee for the ultimate hotel booking experience.

"FIVESTAR status provides its members the pinnacle of customer service when booking accommodations through hotels.com," said Vikram Malhi, director of customer experience for hotels.com. "A majority of our FIVESTAR customers frequently book or travel for business and our FIVESTAR agents are specially trained to meet the business customers' needs. This program raises the bar on customer service and will take the hassle out of booking and managing hotel reservations for our most loyal customers."

FIVESTAR Program Features

  • Dedicated members-only customer service hotline to specially trained agents
  • Hassle-free travel guarantee for changing and canceling reservations
  • Early access to exclusive special deals and promotions
  • Special FIVESTAR rewards and perks

In addition to the features listed above, all Hotels.com customers, including FIVESTAR members, are eligible for its industry-leading welcomerewards program. With welcomerewards, customers get one free night for every ten nights stayed at any hotels.com partner property. The earned free night can be booked at any welcomerewards eligible hotel and will be valued up to the average daily rate of the customer's ten stays.

Vicky Karantzavelou - Friday, February 18, 2011
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