Acentic, formerly part of the Granada Group, is one of Europe’s largest providers of interactive TV systems and high speed internet technology to the hotel industry, servicing more than 200,000 rooms in more than 1,100 mainly four and 5-star hotels across EMEA. Acentic provides the technology and content for the hotels’ entertainment systems for many of the world’s leading hotel chains, along with numerous independent luxury properties.

By exercising control over the type and frequency of advertising, Acentic Media offers brands an integrated package of media options through guest information channels where video and graphic content can be shown. Brands can also engage with guests via the hotel’s Wi-Fi offering and through sponsorship of the in-room movie guide. In addition, the options are all measureable providing brands with totally flexible and truly accountable media opportunities.

"We are excited about the new Acentic Media offering because we believe it will deliver the audience we are looking for. With their positioning in upscale and luxury hotels all over the UK and Europe, our pilot activity in the UK has allowed us to cost-effectively target one of our prime customer segments, the business traveller, in an uncluttered environment when they’re most receptive" said Amelia Bloundele VP of Marketing at MasterCard. "We are excited to be a partner with Acentic in what will undoubtedly be a mutually beneficial relationship."

"Acentic Media allows us to offer hotels the chance to cost-effectively increase revenue and we are excited to be part of the first major media launch of this kind in the hotel sector," said Richard Robinson, CEO at Acentic. "We are thrilled to have MasterCard join us as a long-term partner in this endeavour and we see it as a great way for them to engage with travellers on multiple levels."