A Netflights.com spokesperson said: “Having received an increasing number of enquiries from our customers as to whether they could take their pets on holiday with them, we realised there was an opportunity for a travel company willing to make the effort. With the cost of kennelling pets during peak holiday periods on the increase, we believe the Petflights.com service is a cost effective alternative for animal lovers.

Netflights.com have worked with a number of participating airlines to ensure Petflights.com animal customers will fly ‘in the lap of luxury’ benefiting from exclusive meals designed and prepared by specialist chefs, their own seat next to their owners and impressive in-flight entertainment options. On board movies such as Lady and the Tramp, Cats and Dogs and The Aristocats will be shown, while pet play areas are available for those furry friends who like to socialise.

Different cabins are to be used to separate different types of pet, allowing all animals to enjoy the beginning of their holiday. Nervous flyers will be comforted by close proximity to their owner, while the more adventurous may decide to try ‘pet yoga’, the pet gym or even some pet cocktails, served in luxury Petflights.com designed bowls.