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Two of Europe's young and growing online travel technology companies partner up
Easytobook.com.com and isango! strike partnership for inspirational destination activities
Friday, April 29, 2011
Easytobook.com and isango! have announced a partnership aimed at providing hotel guests booking on easytobook.com’s hotel portal with exciting tours and activities in all major cities around the world.

Easytobook.com wants to assist guests with every step of their trip, from planning to transportation, from selecting the hotel to booking activities. Easytobook.com has been named one of the Deloitte Technology Fast50 companies for 2 years in a row, thanks to completely organical growth and to being one of the last standing privately owned hotel portals in online travel.

"The isango! technology is easy to integrate, and has a proven track record in helping their partners deliver valuable activities with minimal technology integration costs", says Wouter Blok, Chief Marketing Officer at easytobook.com, “Because of this we are able to create smart targeting, offering Eurodisney to families and Seine cruises for a romantic getaway in Paris.”

The partnership is targeted at the growing European city breaks market, with savvy travellers taking advantage of affordable rail or flight connections to explore major cities, staying in the best accommodations at the best prices. Must do and hard to find experiences, carefully sourced and qualified by the isango! team, will be offered contextually to customers with specific needs, such as families with kids, or couples on a romantic weekend.

Daniele Beccari, isango!’s European Vice President, said: "We are excited about the fresh and innovative approach that easytobook.com is bringing to online travel, with a simple and clean design marking a change from other sites cluttered with bells and whistles. Their growth path proves they are doing something right."

The tours and activities integration has been tested since February 2011 and will be deployed to all of easytobook.com hotel reservations from May 2011 onwards.
Tatiana Rokou - Friday, April 29, 2011
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