Orbitz Worldwide announced that Eurostar International, the leading provider of international high-speed passenger rail transit across inter-continental Europe, has launched the Orbitz Worldwide Distribution private label solution to power hotel, dynamic packaging, car hire and activities bookings on its website, eurostar.com. The Orbitz Worldwide private label solution is built on highly-flexible, fully-customizable XML-based technology that allows Eurostar to offer complementary travel products booked standalone or part of a package reservation.

“The Orbitz Worldwide solution is unique in its ability to combine comprehensive content from tens of thousands of hotel partners with a technology platform that gives Eurostar unmatched functionality and customization,” said Matthias Mahr, head of e-Commerce and Customer Management, Eurostar. “As demand for end-to-end, high-speed rail accelerates across Europe, this partnership allows us to offer customers one-stop shopping on Eurostar.com for the best deals on complementary travel products and services.”

Headquartered in London, Eurostar is one of Europe’s most visible train operators. Since the launch of its first inter-country line in 1994, the rail company has carried nearly 120 million travelers between Britain and continental Europe. According to the European Commission, demand for overall rail transit has steadily increased since 2003 with a growing percentage of those trips happening on high-speed routes. Additionally, deregulation by the European Commission in 2010 has given Eurostar and other train operators greater flexibility to service more countries and destinations across the European Union.

“We are excited that Eurostar selected the Orbitz Worldwide private label solution to power its ancillary product platform for hotel, dynamic packaging, car hire and activities,” said Ronnie Gurion, president, Orbitz Worldwide Distribution. “In addition to being a great win for Orbitz Worldwide during a highly competitive bid process, our hotel partners will immediately benefit from having their properties promoted to millions of additional travelers that book on Eurostar.com each year.”

Orbitz Worldwide Distribution offers a range of private label solutions for partners of all sizes, including hosted HTML services that can be launched in a matter of days with no upfront costs, XML solutions that allow full control of the user interface, and end-to-end custom developed XML and HTML solutions that are fully tailored to meet the unique requirements of more complex partners.