Bulgaria has a unique combination of endless beaches and high mountains, remarkable ethnographic and architectural variety, but that's not all what the country on the Black Sea has to offer. 2010, the attendance rate rose by 5.4% by comparison to the last year. Not only tourists but also more and more business people discovering the diversity of Bulgaria. Anelia Genova, Marketing & Promotion Director at the Ministry of Economy, Energy and Tourism of the Republic of Bulgaria, will introduce the attractiveness of the country for incentive travel at the IMEX in Frankfurt today. “By its central location Bulgaria offers a good value for money and versatile meeting facilities, such as the National Palace of Culture and the International Plovdiv Fair, the best conditions for successful events of all kinds. We have top class resorts and hotels with high quality standards and services, with friendly and safe environment. As well for example in Sofia, Plovdiv and Varna are more than 400,000 square meters of event space available. The international airports in these cities have an absolutely easy accessibility within 2 hours from any European airport. In addition, individual recreational activities such as winter -, water sports and golf take care of a varied scope and leave permanent impressions.”

According to the New York Times Magazine Bulgaria is the fourth most attractive investment destination. Large hotel chains like Radisson and Hilton have in their 4 and 5 star hotels a variety of venues for small seminars and workshops. The participants are also increasingly using the many social programs and sightseeing tours, balneo-therapy, spa and wellness attractions.

These attractions offer a harmonious balance to the stressful working day and are administered by highly trained specialists. Not least, the good quality combined with attractive prices account for an additional stimulus to decide for Bulgaria as travel destination.

From Germany there are numerous flights to Sofia, Plovdiv and Varna. The rest of the country is easily accessible by train, car or bus. The local currency is the Lev, in which 1 Euro corresponds to about 2 Lev. Bulgarian is written in Cyrillic letters, the spoken languages in hotels are generally English and German.