One ofNew York City's buzziest neighborhoods is about to get a hotel to match. Starwood Hotels & Resorts' "style at a steal" Aloft brand announced the opening of Aloft New York Brooklyn, its second hotel in New York City along with Aloft Harlem.

Located in the heart of Downtown Brooklyn, Aloft New York Brooklyn's debut comes on the heels of the much-talked-about December 2010 opening of Aloft Harlem, giving Aloft outposts in two of New York's most dynamic and thriving neighborhoods.

Aloft is the sizzling "style-at-a-steal" brand from Starwood Hotels & Resorts Worldwide, Inc. that's rocked the hotel industry since launching in 2008. With nearly 50 properties now open worldwide, the brand has enjoyed the fastest ramp-up in hospitality-industry history. Designed to appeal to the digital generation, Aloft brings modern, vibrant design at an affordable price point.

"With its creative style and energetic vibe, Brooklyn will make a perfect home for Aloft, and we're excited to expand our New York footprint with our debut property in the borough," said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. "For the Gen Y-minded Aloft guest, who brings a real appreciation of what's next in design and tech, a Brooklyn location makes an ideal home base for exploring New York, and we're eager to share it with them."

Featuring 176 loft-like guest rooms, Aloft New York Brooklyn will occupy a prime spot in the heart of Downtown Brooklyn at 216 Duffield Street, adjacent to Starwood's brand new Sheraton hotel. The hotel is located next to the bustling Fulton Mall, and minutes from the world renowned Brooklyn Academy of Music (BAM), the iconic Brooklyn Bridge, newly opened Brooklyn Bridge Park, happening nightlife, restaurants and hip boutiques. Aloft New York Brooklyn will feature a stunning two-story lobby atrium with its signature w xyz bar and an expansive roof terrace bar with panoramic views of the Manhattan and Brooklyn skylines where guests can mix and mingle and listen to the hotel's dynamic line up of live performances and dj sets.

"We are excited to open our second Starwood hotel in Brooklyn. The Aloft brand is a great match for the explosive growth in this area," said Rick Day, COO of Real Hospitality Group.

"Our team is energized about bringing a fresh lodging experience to Brooklyn. The hotel will offer the community a unique place to host family and friends or just to meet up for drinks," added Karl Baugher, General Manager of Aloft New York Brooklyn.