Pegasus Solutions` Utell, representing a large collection of independent hotels, announced an agreement to provide marketing and representation services for Jumeirah International`s Mina A `Salam hotel in Dubai.

The 292-roomMina A` Salam, which opened on Sept. 1st, is a grand boutique hotel. The property is a tribute to the seafaring tradition of Dubai and a magnificent embodiment of United Arab Emirates architectural styles. Each guest room is a minimum of 50 square meters, with a balcony featuring an unobstructed view of the Arabian Gulf. A large pool and tranquil harbor border a wide beach and a walkway connecting the Mina A` Salam to the Jumeirah Beach Hotel, Burj Al Arab Hotel and the Wild Wadi Water Park, which is free for Mina A` Salam guests.

Mina A` Salam is the first of two luxury grand boutique hotels to open in Jumeirah International`s 100-acre Madinat development, which will also include 28 courtyard villas. Phase one of the Madinat Jumeirah development culminated with the opening of Mina A` Salam; phase two is scheduled for completion in Autumn 2004.
Pegasus` Utell provides a wide range of services to Mina A` Salam. Through Pegasus` electronic distribution system, rooms at the Mina A` Salam can be booked via the four major GDSs (Amadeus, Galileo, Sabre and Worldspan) 3/4 the leading sources for travel agent bookings. Utell also leverages its status as a preferred hotel supplier to more than 100 leading global travel agencies to increase the visibility of the Mina A` Salam to agency staff. Travel agents can reserve rooms at the Mina A` Salam in their respective GDS by using the UI code.

In addition, Pegasus` electronic connections include the majority of the leading online travel sites, enhancing Mina A` Salam`s Internet presence as more travelers make their hotel reservations online.

Utell hotel members have international representation in 41 countries through a global network of Pegasus reservation offices and call centers, any of which can now take telephone reservations on behalf of Mina A` Salam. In addition, Pegasus` sales force will promote Mina A` Salam and the three other Jumeirah International properties it represents to corporate and leisure travel agencies at trade shows and events.

Utell`s proven ability to increase the exposure of hotel properties to a global audience was instrumental in our decision to utilize their services, said John Pelling, general manager of Mina A`Salam.The company`s proactive relationships with travel agents, combined with outstanding GDS and Web connections, are already bearing fruit via bookings we`ve registered for the hotel`s first month of operation.

In a short period of time, Jumeirah International has established itself as one of the more creative hotel development and management companies in the hospitality industry today, said Gideon Dean, senior vice president of global sales for Pegasus Solutions. We are pleased to see our relationship grow with the opening of the remarkable Mina A` Salam hotel, and we look forward to doing our part to promote the hotel and drive bookings through a variety of reservation channels.