Middle East travellers heading for Europe this summer will find it easier to stay connected when booking Hertz car rentals for holiday road trips.

Hertz Europe has launched three new free apps for Android, Nokia and Blackberry devices, extending its adoption of self service mobile technology.

The new additions, created by Hertz and leading app development agency Grapple Mobile, complement the car rental provider’s iPhone app and mobile website hertz.mobi.

Any customer with a smart-phone will now have full access to Hertz mobile services, via the relevant version of the app, as well as the mobile website hertz.com - providing travellers on-the-move with access to Hertz reservations around the clock.

The new Hertz applications follow the successful introduction of the Hertz iPhone application in 2010.  The three new apps for Android, Nokia and Blackberry allow customers to reserve a car, change their reservation or log-in and update their profile; ensuring they can manage their Hertz account on the move and at their fingertips. All of the apps are available to download free from hertz.co.uk/app.

Michel Taride, President Hertz International and Executive Vice President Hertz Corporation, said: “We strive to ensure that reserving with Hertz is as easy as possible for everyone. With the rise of smartphones, more and more people – both in business and pleasure – are booking and managing their rentals on mobile sites.

“Our iPhone app has proven to be extremely popular globally, and we’re really excited to be adding these new apps so that those using Android, Nokia and Blackberry handsets can access the same benefits and easy booking solutions on the move. Being able to access your reservation from your mobile really puts Hertz in the pocket of the customer 24/7.”