Web-based hotel review and booking site Hotels.tv is announcing its partnership with VisitBritain.TV, the website of Britain’s national tourism agency. As a channel it will cover independent hotels and the partnership provides this sector with the opportunity to present themselves to Visit Britain’s worldwide audience covering over 200 countries interested in travel.

The VisitBritain.TV website has recently undergone a complete overhaul and seen major investment in readiness for key events such as the Olympics. Hotels.TV is independent hotel specialist which has over 200 detailed videos on its website hotels.tv and will be responsible for providing hotel videos content via a micro-site within the VisitBritain.TV website.

Managing director and creator of Hotels.tv, Harrison Brown says, “Video is a very powerful marketing tool for hotels and allows customers to understand more about a hotel in a short amount of time. We are delighted to have a Partner Channel on VisitBritain.TV.”

VisitBritain.tv wanted to create an altogether more in-depth experience for their viewers allowing them to gain real insight in to specific areas, historical destinations, hotels and attractions across Britain.

"Our hotel videos on the Hotels.TV Partner Channel perfectly fit this brief and capture the minutia of each location, giving a realistic impression to prospective guests."

Richard Day, director of Geocast TV, the production company behind VisitBritain.TV, says, “I am delighted that Hotels.tv is a partner, as I believe they will help our viewers from abroad and the UK find the right accommodation for their needs.”

VisitBritain.tv has over 500,000 unique users per month, globally.