Adara Media Inc. is pleased to announce that it has expanded its travel industry partnerships to include two of the top five largest US airlines and three of the world's top five hotel groups. This growth is achieved through Adara Media's foundation of an innovative audience targeting and customer analytics platform, enabling top brands to reach and activate more than 100 million in-market travelers. The platform executes digital media campaigns to reach consumers at the most important points in their decision process.

Adara features precision ad and audience targeting through the synergy of both its TruAudience Profile Bank and TruPrecision Audience Targeting. TruAudience gives advertisers access to blue chip brands and proprietary loyalty data gathered from the richest travel vertical data available. TruPrecision analyzes the recent and long-term buying behavior of the most valuable travel segments, giving brands visibility to "bookers" rather than lookers.

"Our momentum has excited the entire industry," says Adara Media CEO Layton Han. "Marketers are jumping on board in huge numbers. Adara Media's platform proves that the best way to reach out and engage with customers and to maximize revenue opportunities is by creating an integrated advertising platform that fully harnesses the power of their consumer relationships."

Campaigns are executed three-fold, first focusing on the most valuable customers to up-sell and increase buying frequency, then delivering customized messaging to travel customers based on real-time behavior, and, third, providing a deep analysis of customer behavior. Unlike other display ad solutions, Adara Media's platform delivers targeted video, mobile and display ads sequenced to specific customers, and leveraging the proprietary brand data available from their key partnerships. By delivering targeted offers to rewards program participants, travel and hospitality companies are able to more efficiently use digital media to acquire, retain and grow their customer base, while deepening relationships through relevant and consistent communication.

Han expects the Adara TruAudience and TruPrecision approach to find similar success in more verticals as the year progresses. "Whether you're trying to initiate a response or elevate brand perception, Adara Media's exclusive audience, holistic consumer insights, and media targeting expertise ensure your brand receives the most effective campaigns to achieve your business objectives," he said.