Following the record breaking attendance to CIBTM 2010 with education sessions achieving full capacity, this year’s event will also provide 3 days of sessionscommencing on Tuesday 30th August 2011.

The programme highlights include:
- Association Programme in partnership with MCI
- How to manage Chinese Groups and make the most benefit from them
- Launch of the CIBTM China & Asia Meeting Industry Research
- The art of Motivation in the year of the Dragon
- How to Deliver a Successful Event within a Limited Budget
- Understanding the Local Mice Market from a Chinese Perspective
- MPI Business Value of Meetings Study Meetings Deliver – The Business Value of Meetings and Events

Helping to make China Meetings Week complete, education will also be held on the Saturday before CIBTM opens, with the MPI CMP Bootcamp designed to help prepare delegates for CMP Accreditation. On the following day the CMP Exam will take place hosted by CIBTM in partnership with Convention Industry Council (CIC).

On Monday 29th Site/ICCA will hold their annual Asian conference - the session is by invitation only for SITE and ICCA members.

The annual CIBTM Industry Research will be presented on Tuesday 30th and will provide the most up-to-date market data on Chinese inbound and outbound demand and supply trends. This session is suitable for anyone looking for unique industry research into the Chinese & Asia meetings industry.

“This is one of the most comprehensive industry education programmes available in China today.  Its diverse range of subjects, knowledge training, insights, trends and both local and internationally sourced speakers, will help define the MICE sector now and in the near future. We urge anyone who is in the industry to attend - CIBTM is the pivot for the sector and those who work in it at all levels will clearly benefit their careers” says Jeffrey Xu, CIBTM Project Manager.