Travel and lifestyle PR consultancy, KTA Public Relations, has been appointed by Rotana to raise the brand’s profile and represent the leading Middle East and African hospitality management company in the UK.

Rotana’s aggressive expansion plans have seen the company grow from 2 properties in 1993 to a forecasted total of 70 hotels and resorts by 2012.  Rotana prides itself on having a unique understanding of the culture and communities of the Middle East and Africa, combined with the collective expertise of an executive team contributing over 35 years of international experience in the service industry.

Amal Harb, Rotana’s Corporate Vice President - Marketing, comments; “KTA has consistently shown its worth as a PR consultancy that delivers real results for some of the world’s best known and prestigious hotel brands and we look forward to working with KTA as we focus on attracting more UK business and leisure travellers to our hotels and resorts across the Middle East and Africa.”

KTA Public Relations’ Managing Director Dale Keller, adds; “We are proud to be representing one of the Middle East and Africa’s much admired hospitality brands, and look forward to helping to increase Rotana’s brand awareness in the UK.”

KTA Public Relations Account Director Fiona Anderson will head up the new account.