Bangkok has been awarded “Asia’s Leading Meetings & Conference Destination” by 2011 World Travel Award. The city ranks first among the 9 Asia’s leading business events cities. The award indicates that Thailand’s business events industry is bouncing back after the uncertainty caused by global businesses during 2010. Bangkok and Thailand are committed to delivering maximum success to all kind of business events.

“Bangkok adds to its record of achievement and it proves that Bangkok has undoubtedly remained the unique and perfect business event destination”, revealed Mr. Akapol Sorasuchart, the President of the Thailand Convention and Exhibition Bureau. “The award has robustly reflected the success of our ‘Believe in Thailand’ campaign which has been launched worldwide to rebuild Thailand’s image and reassure international confidence in the country’s business events industry.”

The fact that Thailand has enjoyed a series of honours will further reinforce the confidence in the country’s tourism and business events industry. Thailand today becomes the leading “Tourism & MICE Powerhouse” of Asia. Other leading titles bestowed on Thailand by 2011 World Travel Award include;

- Asia’s Leading Beach Resort: Four Seasons Resort, Koh Samui
- Asia’s Leading City Hotel: Dusit Thani, Bangkok
- Asia’s Leading City Spa Hotel: Banyan Tree, Bangkok
- Asia’s Leading Cruise Port: Bangkok (Laem Chabang)
- Asia’s Leading Family Resort: Ramada Resort, Karon Beach, Thailand
- Asia’s Leading Honeymoon Resort: Six Senses Hideaway, Samui, Thailand
- Asia’s Leading Regional Airline: Bangkok Airways
- Asia’s Leading Spa Resort: Layana Resort & Spa, Thailand.

The strong performances of Thailand’s professionalism and destinations are no surprise. Thailand continues to offer the multitude of choices and the unique and perfect locations for all kinds of business events. With more choices now, Thailand is the Asia’s leading business events destination. But, with the most choices for the future, Thailand commit itself to serving as one of the world’s most preferred MICE destinations.

Building upon such commitment, Thailand has recently unveiled the 2nd phase of its ‘Believe in Thailand’ campaign. A new emphasis is reflected in the campaign’s new theme: ‘Thailand: Destination of CHOICES – No matter which path you choose, success is sure to follow.’

“The theme is very appropriate. TCEB has categorised the MICE industry into 3 segments: Meetings, Trade Shows and International Events. No matter which path you choose, TCEB will assist you towards your business success step by step. With our ‘Believe in Thailand’ campaign, we will ensure that all kinds of business events soar to even greater heights.”

“Thailand’s reputation for hospitality is unsurpassed and when combined with professional services, world class infrastructure and facilities, varieties of meetings destinations and countless business opportunities, it will come as no surprise that you will want to come back again and again,” remarked Mr. Akapol.