Rotana, the leading hotel management company in the Middle East and Africa, announced signing an agreement with AUH Motorsports, who were established in the Middle East with the aim of making motorsports more accessible and affordable for newcomers to the sport.

“We are pleased to be partnering with AUH Motorsports for the upcoming championship of the Radicals to be held at Dubai Autodrome and Yas Marina circuit. Centro Hotels by Rotana is Rotana’s budget hotel brand, young and fresh in its approach, Centro is a contemporary concept that is original in its presentation yet dynamic in its offerings. This sponsorship will be a strategic pace to trigger Rotana brand recognition and loyalty locally and internationally. In addition, it will contribute to an effective communication between the brand and the motorsports lovers” says Omer Kaddouri Chief Operating Officer for Rotana.

The Radical Cup is set to rise to the next level for 2011/2012 with a new format, increased seat time and a new series organizer. With over 1000 Radicals sold globally and multi-national championships, Radicals now constitute one of the most successful one make series in the world with the cars offering unbeatable performance for their cost. Designed for drivers of all ages and experience, the 2011/2012 Radical Cup structure has been designed to allow all parties to maximize their race day experience and obtain podium positions. The incorporation of the Novice Cup, two driver teams, and the driver grading system will make the racing both extremely cost effective and competitive at every level.

Carl Rolaston, Managing Director of AUH Motorsports who promotes the Radical Cup race series said: “We are delighted to have the support and partnership of Centro hotels by Rotana for this season Radical Cup Series. Centro is a young and vibrant brand offering great value for money to its customers and this reflects what we are trying to achieve for the race drivers that enter the Radical Cup Series. We look forward to developing our relationship with Centro and to providing them with tangible benefits as a result of our partnership.”

“As a regional hotel chain, we are interested in promoting our destinations and properties, especially in the United Arab Emirates, to motorsports enthusiasts. As the name suggests, the locations of Centro properties will be at the heart of business or commercial districts in the major cities across the region. Highly distinctive and providing unique living spaces in a contemporary environment, the Centro concept has been thoroughly researched, resulting in a new, highly efficient operational model, which provides essential amenities and necessities specifically, geared to the travelling executive and am sure, Centro Yas Island & Centro Barsha will be convenient to all the racing teams participating in this championship”, concluded Kaddouri.