Flight Centre, the UK's discount airfares experts, has partnered with Emirates Airline to make the best of Australia accessible for UK holiday makers.

The campaign has received an excellent response from British travellers. In the first two weeks, bookings to iconic destinations in New South Wales and Queensland were up 31% when compared to the previous fortnight.

A significant spike has been witnessed to Flight Centre's Best of Australia promotional website, which has received more than 120,000 unique visitors since the launch.

David Forder, Flight Centre UK's Marketing Manager, said the Best of Australia Sale demonstrated the British fascination with Australia, which continues to endure despite tightening travel budgets.  

"The Best of Australia campaign has been a great success so far and it has been fantastic to partner with Emirates to make Australia more accessible to our clients.

"Initial booking response has re-enforced our belief that despite the challenges of a recession and weak exchange rate, Australia continues to be popular with British holiday makers,

Flight Centre travel consultants are trained and certified Aussie Specialists who excel in providing the best bargains and discounted airfares for travel down under" says Forder.

The campaign's success also reinforces Flight Centre's unwavering belief that traditional travel agents will continue to thrive regardless of the online travel resources surge.

"Flight Centre maintains a strong high street presence with over 100 retail businesses nationwide," says Forder. "In the current economic climate, the public demands value for money and affordable bargains, many of which can't be found online.

"All our airfares and holiday packages are booked by real people with the expertise to give exceptional advice, anticipate their customers' needs, and source the best possible flights to make travel to destinations, such as Australia, far more accessible".

The need for personal service has been further proved by an unprecedented attendance at Flight Centre's in-store events, held exclusively for the Best of Australia campaign.

Over 500 people registered to attend the events offering customers the chance to speak to Australia suppliers first hand and book their Australia holiday with the guidance of a travel consultant.