WTM - LONDON- REPORT: Delegates attending the opening of WTM World Responsible Tourism Day were told that governments need to do more to help the travel and tourism industry maximise its power to help the poorest people on the planet.

Fiona Jeffery, Reed Travel Exhibitions Director World Travel Market, told the 500 senior travel executives attending the Official Opening: “Travel and tourism, supported by governments, must strengthen their efforts; more need to actively get involved, not just pay lip service to something which is now deemed fashionable.”

But she also acknowledged that “companies need to balance profit against the values and principles of prudent corporate social responsibility”.

Malnutrition, poverty and a lack of clean drinking water form a vicious circle, in which children who survive their early years are denied the chance to educate themselves out of deprivation as a result of continued poverty and family needs. “The [travel and tourism] industry is perhaps better placed than most to make a vital contribution in the fight against these complex issues,” Jeffery said.

The keynote speaker is Leo Hickman, author of ‘The Final Call,’ a controversial book which is critical of the global travel and tourism industry’s social, economic and environental footprint. Other confirmed speakers include Harriett Lamb, executive director of The Fairtrade Foundation and Taleb Rifai, Secretary General, UNWTO.
    
Jeffery concluded: “Travel and tourism needs to face up to enormous challenges, and that means taking our responsibilities seriously as well as focusing on building successful businesses.”