For the third consecutive year Hertz UAE has been recognised as ‘Superbrand’ by a panel of top UAE business leaders and more than 2,500 marketing professionals following a rigorous selection process.

The Superbrands organisation, founded in 1994, is a worldwide independent branding arbiter which analyses the history and strength of different brands in more than 86 countries. Each year, Superbrands UAE recognises leading brands in the region and awards them for creating an outstanding brand.

The business leader panel, which included Her Excellency Sheikha Lubna Al Qasimi, Minister of Foreign Trade and Colm McLoughlin, Managing Director, Dubai Duty Free, selected a shortlist of 1,281 brands from thousands across the UAE based on emotion-led criteria such as comfort level, trustworthiness, quality and delivery, giving each a score out of 100. The shortlisted brands were those which scored 80 per cent or higher.

The process was repeated with the shortlisted organisations and voted online by 2,500 regional marketing managers and company directors to comprise an overall list of 55 brands awarded the coveted title for the 2012 year.

Nigel Johnson, General Manager, Hertz UAE said: "This prestigious award recognises our continuous efforts to provide exceptional customer service. We strongly believe that constant investment in our people yields results by providing our team with the skill set and wherewithal to create a great experience for our customers.”

Part of the Al-Futtaim Group, Hertz UAE has expanded its network to 15 locations across the Emirates by opening an exclusive service desk at Abu Dhabi International Airport, a new branch at Etihad Plaza and a branch in Al Ain.

All Hertz cars are fully insured and undergo a 40-point quality check-up prior to rentals. Customers can rely on a 24-hour back up service breakdown cover which includes replacement vehicles, full maintenance and repairs, and round-the-clock roadside assistance.