The Airlinetrends.com, an independent industry and consumer trends research agency has chosen Estonian Air to be the most innovative airline in Europe. Airlinetrends.com ranked top 11 innovative product and service concepts for 2011 launched by airlines and airports around the world, where Estonian Air was ranked for its social loyalty program AirScore as the most innovative company in Europe.

Tapping into the ‘gamification’ trend, Estonian Air is the first airline in the world to launch a social loyalty system by rewarding Facebook fans for posting and sharing reviews and deals of the airline online.

In parallel, Estonian Air clients can also be members of EuroBonus loyalty program, where points are collected for flying.

“Estonia and Estonian Air has been consistently a source of practical innovation. We will continue our work in adding innovation and inventiveness into airline travel to make it more convenient and cost effective for our customers,” says Tero Taskila.

Estonian Air has been recognised for excellence in social media also earlier this year. On 30 November 2011 in Miami, USA, Estonian Air’s social media loyalty programme AirScore won a Mega Award in the category of the Best Social Media Campaign. The 2nd Annual SimpliFlying Awards for Excellence in Social Media honoured Estonian Air as the best airline in the world in driving revenue via social media.

AS Estonian Air, Estonia’s national carrier, provides both business travellers and tourists direct air link from Estonia to European cities. Estonian Air is the biggest operator at Tallinn Airport.

Estonian Air focuses on improving the connection between Estonia and the rest of the world with the aim of increasing competitiveness as a network carrier hub. In 2012 Estonian Air will increase flight frequencies and open new destinations in Europe’s most important cities as well as regional centres in Scandinavia.
 
Estonian Air flies to 25 destinations in CIS, Scandinavia and Europe.