The Travel Retailers Universal Enumeration (TRUE) coding system announced major changes to its 11-year-old rules for travel agencies applying for TRUE booking ID numbers. The new criteria became effective Jan. 1.

TRUE's primary rule change removes the requirement that agencies belong to the Outside Sales Support Network (OSSN) in order to qualify for a TRUE code. "After a decade of success with TRUE's well-received coding system by the supplier community, it's now time to allow agency applicants the opportunity to secure a TRUE code without the contingency of having to join OSSN as well," TRUE President Gary Fee said.

(When TRUE launched as the travel industry's primary booking ID system managed by travel agents [not suppliers], OSSN served as its primary partner. However, the two organizations operate as separate entities.)

"Obviously, there are great advantages for agencies joining OSSN and taking advantage of the many benefits and savings our members enjoy," Fee said. "However, some TRUE applicants simply want the code, and TRUE now recognizes this with the revised application process."

TRUE also debuted its revamped web site with easier navigation tools, an expanded section identifying travel suppliers that accept TRUE codes, and more information about TRUE's free marketing support programs.