In December Estonian Air’s internet sales grew 69% compared to last year. The total number of ticket sales increased 16% in 2011.

In autumn 2011, Estonian Air renewed its internet page, which makes the booking faster and more convenient, and which attracts more and more visitors also from outside Estonia (Russia, Sweden, Norway, Finland).

"Last autumn we renewed our website to make it more customer friendly, which has led to an impressive increase of the amount of visitors in the last quarter of 2011. There is remarkable growth in the amount of visits to our homepage from foreign countries as a result of marketing activities in internet, location-based advertising, content optimization and better usability - Russia and the Scandinavian countries are positive examples," said Rauno Parras, Chief Commercial Officer of Estonian Air.

"We have changed also the pricing concept and added new products ECO and LIGHT. The growing share of business travellers is probably related to the fact that we have added frequencies, which in turn has made our flight schedule appropriate for business travellers. And more news is coming."

In addition, Estonian Air introduced new product ECO that offers very attractive fares and becomes more and more popular. ECO gives extra advantage for customers who purchase their tickets well in advance. Ticket prices start from 49 euros, all taxes and all traditional services are also included: free baggage allowance (max 23 kg), hand luggage (max 8 kg) and complimentary on-board service.

In order to improve product for both business and leisure travellers, Estonian Air has increased flight frequencies on many routes (Copenhagen, Brussels, Amsterdam, Oslo, Moscow, St Petersburg, etc).