Corinthia Hotels, a luxury collection of five-star properties in Europe and the Mediterranean region, recently joined for the first time the United States Tour Operators Association (USTOA). This step comes at a time when 2011 figures indicate that Corinthia Hotels experienced an overall growth of 23% from the US market.

James Farrow, Senior Vice President Sales, Corinthia Hotels, noted “the opening of Corinthia Hotels’ first property in London in April 2011 no doubt had a major impact on this growth, and will continue to do so.” The Corinthia Hotel London, the luxury brand’s new flagship, received international accolades for setting new standards for luxury accommodation in the capital. The other five-star Corinthia Hotels are located in Budapest, Prague, Lisbon, St. Petersburg, Malta, and Tripoli and attract a growing number of American clientele.

Terry Dale, President, USTOA, stated, “it is indeed a real honor to welcome such a fine luxury brand as Corinthia Hotels to USTOA as an associate member. The Corinthia Hotels properties will fit nicely with many USTOA member itineraries specializing in distinct, luxury travel experiences and high levels of customer service.” 

According to Andy Jackson, Regional Director of Leisure Sales, Corinthia Hotels, who represented Corinthia Hotels last month at the USTOA 2011 conference in Marco Island, Florida, “our sales and partnerships with tour operators in the USA are expanding rapidly, and more and more of our properties are being included in 2012 and 2013 brochures. USTOA provides an invaluable platform to meet with our existing buyers as well as introduce the Corinthia Brand to new clients. We look forward to being proactive in USTOA and using the organization as an opportunity to further raise the profile of Corinthia Hotels as the luxury brand of choice.”