Mobile Travel, Social Commerce and Travel Blogging in addition to the customer experience, social media strategy and destination marketing. And much more. These are the “hottest” themes that make up the rich calendar of events for the 2012 edition of Bit – the International Tourism Exchange, to be held at Fieramilano in Rho from Thursday the 16th to Sunday the 19th of February.

“The rich offering of training activities" comments Marco Serioli, Director of the Exhibitions Division of Fiera Milano Spa "is even more important in this edition, marking a shift towards ‘new business’ for the International Tourism Exchange’. In fact, we are going to discuss all of the key aspects of the profound evolution that the tourism industry is undergoing, marked by new technologies, socio-cultural changes and profound changes in the macroeconomic scenario”. 

The meetings to be held in the Travel Training Room of pavilion 5, dedicated to training events will offer detailed information about emerging trends:
- Public Administration: what language do you speak? Communication in your local territory in the age of the web 2.0
- Mobile Travel Revolution: Apps, M-commerce and Location Based Services to “engage” the consumer that’s always on
- Social Commerce: an opportunity or threat?
vWhat’s your ranking? Tools and solutions to improve your visibility on Search Engines
- Review & Travel blogger sites: managing your reputation online and converting shared experiences into sales
- The trip? It begins at the Agency. How to improve the Customer Experience inside the Point of Sale
- Social Media Strategies for the Travel Industry
- Mice, Convention Tourism and Business Travel Management
- Negotiation and sales techniques
- Direct Marketing excellence & E-mail power
- Creative writing for the web 2.0
- Revenue Management
- Destination Management: Incoming & Outgoing Strategies.
 
Completing the panorama of the areas dedicated to cultural exchanges are the two Destination Rooms in THE WORLD: a Destination Room in pavilion 2 and the ADUTEI Destination Room in pavilion 4, featuring the themes of the various destinations.
 
Bit 2012, also appearing on all of the major social networks and on YouTube, will welcome visitors in the Fieramilano district in Rho from Thursday the 16th to Sunday the 19th of February 2012.