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Philadelphia launches the nation`s largest gay tourism marketing campaign
Friday, November 14, 2003
Philadelphia is pursuing its share of the $54.1 billion gay and lesbian travel market with a three-year tourism marketing campaign launched yesterday by the Greater Philadelphia Tourism Marketing Corporation(GPTMC). The $300,000 campaign will focus on U.S. and Canadian markets.
Gay travel is a virtually untapped segment of the travel industry, and with the support of Philadelphia`s gay and straight community, we are proud to officially `come out` as a gay-friendly destination, says Meryl Levitz, GPTMC president and CEO. The Philadelphia region offers gay travelers a vibrant cultural scene, fine dining, outstanding accommodations and a year-round calendar of events of interest to gay travelers.
Gay travel is a virtually untapped segment of the travel industry, and with the support of Philadelphia`s gay and straight community, we are proud to officially `come out` as a gay-friendly destination, says Meryl Levitz, GPTMC president and CEO. The Philadelphia region offers gay travelers a vibrant cultural scene, fine dining, outstanding accommodations and a year-round calendar of events of interest to gay travelers.
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