The Hotel Electronic Distribution Network Association`s (HEDNA) new ensemble of leadership is poised navigate the current challenges of electronic distribution for the lodging industry and its distribution community. To further their mission, HEDNA is pleased to announce its two 2004 Conferences: May 25-27, 2004 in London, United Kingdom and December 7-9, 2004 in Los Angeles, California, USA.

Leading HEDNA in 2004 is Audrey J. Sieh, Director of Distribution Services for Carlson Hospitality Worldwide, a global player in the marketing, travel, and hospitality industries. In her role at Carlson, Ms. Sieh directs all distribution service activities for the Carlson brands, with a focus on increasing electronic distribution. Ms. Sieh has served as a member of the HEDNA Board of Directors for the past five years and as Treasurer for the last two years.

HEDNA continues its work in identifying distribution opportunities and providing solutions amid an evolving electronic marketplace, said HEDNA President Audrey J. Sieh. More than ever, we are committed to clarifying the complex issues that will help our member companies operate more efficiently and grow stronger.

The following is a list of the 2004 HEDNA Officers and Board of Directors:

• President: Audrey J. Sieh, Carlson Hospitality Worldwide


• Vice President: David Doucette, Fairmont Hotels & Resorts


• Treasurer: Jimmy Suh, Kimpton Group Hotels


• Alison Boud, Supranational Hotels


• Alyson Dombey, Partners in Marketing


• Valyn Erickson, Newmarket International


• Mark Lowery, Adam`s Mark Hotels & Resorts


• Spencer Rascoff, IAC Travel


• Andrew Rubinacci, InterContinental Hotels Group


• Kristine Scholl, Omni Hotels


• Tiffany Topcik, ABC Corporate Services


• John Walker, Sabre Travel Network


• Kristie Willmott, Jumeirah International

The Executive Director and Ex-Officio Board Member is Heidi Spencer Gallacher of the Data Interchange Standards Association (DISA).